To calculate the View-Through Rate (VTR), divide the number of completed views (CV) by the number of impressions (I) and multiply by 100 to express it as a percentage.
The VTR (View-Through Rate) Calculator is a simple yet powerful tool for evaluating the engagement level of video advertisements. It determines the percentage of impressions that result in completed views, offering insights into audience retention and ad performance.
Formula
VTR = (CV / I) × 100
| Variable | Description |
|---|---|
| VTR | View-Through Rate (%) |
| CV | Number of completed video views |
| I | Total number of impressions |
Solved Calculations
Example 1: Calculate VTR for 2,000 completed views and 10,000 impressions.
| Step | Value |
|---|---|
| Completed Views (CV) | 2,000 |
| Impressions (I) | 10,000 |
| VTR | (2,000 / 10,000) × 100 = 20% |
Example 2: Calculate VTR for 3,500 completed views and 25,000 impressions.
| Step | Value |
|---|---|
| Completed Views (CV) | 3,500 |
| Impressions (I) | 25,000 |
| VTR | (3,500 / 25,000) × 100 = 14% |
What is VTR (View-Through Rate) Calculator?
The VTR (View-Through Rate) Calculator is a valuable tool that is designed to measure the percentage of users who view a video ad or creative and subsequently take a specific action, such as visiting a website or completing a purchase.
This metric highlights the effectiveness of video ads in generating interest and driving post-view engagement.
This calculator uses a straightforward formula: it divides the number of view-throughs (users who take the desired action after viewing the ad) by the total number of impressions (ad views) and multiplies the result by 100 to express it as a percentage. For example, if an ad receives 1,000 impressions and 50 users take action, the VTR is 5%.
Marketers and advertisers use the VTR calculator to evaluate the success of their campaigns, optimize ad placements, and improve audience targeting.
It’s especially useful for video campaigns on platforms like YouTube, Facebook, and other digital advertising channels.
Final Words:
In essence, the VTR (View-Through Rate) Calculator empowers advertisers with insights into their video campaign performance. By analyzing this metric, you can refine strategies, enhance engagement, and achieve better returns on investment.
