Multiply the number of days by the average revenue per user (ARPU), then multiply this result by the number of monthly active users (MAU). Finally, divide the result by 1000 to get the app revenue.
The App Revenue Calculator helps app developers and owners estimate potential income by calculating metrics like revenue per user, eCPM, and in-app purchases. Whether you’re using AdMob, offering subscriptions, or relying on ad impressions, this tool simplifies the process of determining your app’s financial potential.
Formula:
| Variable | Meaning |
|---|---|
| AR | App Revenue |
| D | Number of Days |
| ARPU | Average Revenue Per User |
| MAU | Monthly Active Users |
Solved Calculations :
Example 1:
Given Values:
- D = 30
- ARPU = 2
- MAU = 50000
| Calculation | Instructions |
|---|---|
| AR = (30 × 2 × 50000) / 1000 | Multiply days, ARPU, and MAU, then divide by 1000. |
| AR = 3000000 / 1000 | Perform the division. |
| AR = 3000 | The result gives the App Revenue. |
Answer: AR = 3000
Example 2:
Given Values:
- D = 15
- ARPU = 1.5
- MAU = 20000
| Calculation | Instructions |
|---|---|
| AR = (15 × 1.5 × 20000) / 1000 | Multiply days, ARPU, and MAU, then divide by 1000. |
| AR = 450000 / 1000 | Perform the division. |
| AR = 450 | The result gives the App Revenue. |
Answer: AR = 450
What is App Revenue Calculator ?
An App Revenue Calculator is a helpful tool to estimate the potential income of a mobile app based on various metrics such as downloads, user activity, and advertising models.
To calculate app revenue, several factors come into play, including revenue per user, which is influenced by ad impressions, in-app purchases, and subscriptions.
On platforms like AdMob, developers can estimate earnings by calculating the eCPM (effective cost per thousand impressions), and app owners can project income based on their ad impressions. For instance, AdMob pays per 1000 views, and the rates can vary by country, with some regions offering higher eCPM than others.
App owners can also consider how many downloads or active users they need to achieve their desired revenue. For example, an app with 500k downloads can generate significant income depending on user engagement and ad views.
Subscription-based apps may have higher revenue potential, and the profit margin for apps can vary widely based on the business model.
Additionally, developers should factor in costs such as app development, server maintenance, and marketing to accurately calculate the return on investment (ROI). Understanding these elements can help app owners set realistic financial goals for their projects.
Final Words:
The App Revenue Calculator allows you to project your app’s monthly revenue based on key metrics such as daily active users and average revenue per user. By inputting these variables, you can gain insights into your app’s revenue potential and decide regarding monetization strategies, advertising campaigns.
